Ever tried one of those cheap paper towels and had to use so many sheets that the roll quickly disappeared? With Bounty, the roll does not disappear. Bounty Custom Towels are 2X more absorbent*, so the roll lasts up to 50% longer*. Bounty absorbs messes quickly so you can clean up and move on without wasting time or wasting paper towels. Plus, they come in a variety of sizes and designs so you can choose the roll that's right for you and your family. Choose the paper towel you can count on: Bounty, the resistant rapido presto paper towel**.